Float captain was born out of our love for everything surf-related. Inspired by Californian and Hawaiian surf and lifestyle, fused with our roots in Hong Kong surf with its unique urban landscape and culture. We are a small crew of mates with a philosophy that is all about having fun, creating new things.
Setting the scene for this season is a look back at our own city and its interactions with the sea. From the worn out sampans to the lush hidden greens around the city. A more HK approach to the brand both in visuals and context, colours and cues from the beaches and urban environments around us.
On a more product related note; we’re very excited with our new t-shirt fabric this year, which is now thicker and more durable then our previous collections! But what is even better news is that from this season onwards we will no longer be receiving our products with individual plastic packaging. It had always bothered us how to balance keeping products dry / tidy for our customers or having "professional" looking packaging VS producing wasteful single use plastic. Problem solved!